From the Sydney Morning Herald:

“… the rise of the ”happy meat” movement is not good news for animals. Far from being revolutionary, it is a giant step backwards. Many people who used to be vegetarian in protest against factory farming are now becoming what they call ”ethical carnivores”. They believe it is acceptable to consume animals, provided they lived ”happy” lives before being transported en masse to an abattoir where they are slaughtered.

By Singer and the RSPCA giving their stamp of approval to ”humane” meat (as well as dairy and eggs), they are doing animals a huge disservice because it has resulted in a shift in cultural consciousness from a focus on animal use to that of treatment.

But there is no such thing as happy meat or humane slaughter. These are terms used by the meat, dairy and egg industries to appeal to an elitist group of consumers who can afford to pay extortionate prices to make themselves feel more comfortable about animal exploitation.”

[read in full here]